In the midst of a recall of millions of its vehicles, Toyota is facing a public relations challenge. Customers are nervous and are questioning Toyota’s safety. Toyota dealers have noticed a drop in customer traffic and sales since the gas pedal recall, but they believe that loyal customers will come back. In response to the concerns, Toyota has begun a publicity campaign to bolster its reputation for safety. Toyota ran full-page ads on Sunday in 20 major newspapers. According to crisis management experts, in addition to its problems with the recall, Toyota’s message isn’t clear and reassuring enough. The ads talked about the recall and halt in production as a "temporary pause" to put customers "first." However, the ads didn’t explain how the Toyota gas pedal problems would be fixed. According to Toyota, the car and truck recall, involving 4.2 million vehicles, is related to condensation that builds up in the gas pedal assembly and can cause the accelerator to get stuck. Recently, federal regulators approved a plan by Toyota to start sending repair parts to dealers soon. Car industry analysts believe that American car makers, like Ford, may benefit from the Toyota recall and public relations problem. The recent recall, involving faulty gas pedals, has expanded into Europe. The National Highway Traffic Safety Administration has announced an investigation into the manufacturer that supplied the defective gas pedals to Toyota.
If you have one of the recalled Toyota vehicles, and have been injured as a result of the gas pedal sticking, contact Sheller, P.C. to discuss your potential legal rights. Sheller is a leading automobile defect firm. Sheller lawyers have a long history of successfully handling many cases against automobile manufacturers for defective cars. We help people get the compensation that they deserve after being injured by car defects.